Unit Economic

Find more profitable revenue.

Optimize pricing, strengthen unit economics, and uncover profitable growth opportunities.

Previous experience with teams at
GREATSReformationUber

Hi, I'm Lisa.

Over the past 8+ years, I've worked across pricing, monetization, and strategic finance at high-growth technology companies. I now partner with founders and finance teams to improve pricing, profitability, and commercial performance.

Capabilities
01

Pricing & Monetization

  • Pricing strategy for usage-based and subscription businesses
  • Consumption pricing analytics
  • Packaging, seat vs. usage optimization, and pricing simulations
  • Customer profitability analysis
  • Enterprise pricing, discount strategy, and deal desk support
  • Discount governance, approval workflows, and commercial guardrails
02

Unit Economics & Growth

  • Unit economics and contribution margin analysis
  • LTV, CAC payback, and customer profitability
  • Gross margin by customer, segment, and product
  • Sales and marketing efficiency
  • Pipeline quality and revenue productivity
  • Revenue forecasting and commercial planning
03

Revenue Integrity

  • Contract and enterprise pricing review
  • Billing ↔ contract ↔ usage reconciliation
  • Usage reconciliation and invoice validation
  • Revenue leakage detection
  • Commercial controls and billing accuracy
04

Executive Decision Support

  • Executive dashboards and KPI reporting
  • Board and investor reporting
  • Commercial performance analysis
  • Strategic modeling for pricing, growth, and monetization decisions